13 Jul Gyroville Signs First International Deal for Ecuador
A healthy, build-your-own fast-casual franchise based in Southeast Florida will soon bring traditional Mediterranean recipes with a modern twist to South America. Gyroville recently signed an agreement with master franchisees to develop the concept in their home country of Ecuador.
“We are very excited to take the brand beyond American borders,” says Scott Mortier, executive vice president of business development for Gyroville. “When we launched the franchise opportunity last year, we knew the concept would translate well to other cultures and that international expansion made sense for our growth. The trend among consumers increasingly seeking healthier, less mundane dining options is only growing, which makes Gyroville attractive for prospective master franchisees who are looking to develop the brand in their countries.”
Alberto Reyes, his wife Miryan Salas, and sister-in-law Carmen Salas discovered the franchise while searching for business ownership opportunities and decided to invest in the brand together. Through the development agreement, the company anticipates opening five units in Ecuador within the next three to five years.
“Gyroville is unlike anything that is currently available in Ecuador so we recognized the potential almost immediately,” says Reyes, who is planning to open the first location in Quito, a city of nearly 3 million people. “Customers will love that they can customize their meal and choose from a number of healthy and locally-sourced, fresh ingredients for their pita sandwich, wrap, rice bowl, or salad.”
Gyroville seeks master franchise developers like Reyes and the Salas’ to continue developing the brand internationally as well as domestically in the U.S., where Gyroville is initially eyeing the Southeastern part of the country for aggressive expansion over the next two years to more than 50 units. Domestically, the fast-growing franchise also seeks multi-unit operators and owner-operators to bring the brand to new markets.
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